How to create an Online store with eStore WordPress Theme

by Elaine on September 9, 2012

I created an Online Store with eStore from ElegantThemes and wanted to share with you the installation process.  It was a little bit of a learning curve for me too as I didn’t realize, in addition to downloading the eCommerce Wordpress Theme, I would also need to download 2 Wordpress Plugins.  You need to download the eCommerce and eShop Wordpress plugins because eStore is only a Wordpress Theme and has NO ecommerce functionality.  You need to download the 2 WordPress plugins to have all eCommerce – shipping management, product management, payment management features.

The only reason I downloaded the WordPress plugins is that they were free and from the WordPress plugin Directory.  So they looked pretty reliable.  One of the WordPress plugins you need to install is called eShop.  I got confused with the eShop and eStore installation packages.  So just keep in mind that the eShop is the WordPress plugin when you get to that stage.

eStore Wordpress Theme

ecommerce wordpress theme estore wordpress plugins full How to create an Online store with eStore Wordpress Theme eStore Wordpress Theme

Demo | Download | Features

Below is high level overview of steps to get your eStore up and running.  All these steps should take you about 30 minutes.

  1. Download eStore WordPress Theme
  2. Install eStore WordPress Theme
  3. Activate eStore WordPress Theme
  4. Customize eStore WordPress Theme
  5. Change the WordPress Permalinks
  6. Create a New Post (Product) – See NO Ecommerce stuff
  7. Download Simple WordPress Paypal Shopping Cart WordPress Plugin
  8. Install & Activate Simple WordPress Paypal Shopping Cart Wordpress Plugin
  9. In the Navigation, you should see the WP Shopping Cart
  10. Download eShop WordPress Plugin from WordPress Plugins Directory
  11. Install & Activate eShop WordPress Plugin
  12. See all eShop functionality – in navigation etc

1.   Download eStore WordPress Theme

Download the WordPress Theme from ElegantThemes.  After you join their membership – which is only $39, you have access to download as many themes as you want.

download ecommerce store wordpress theme estore 1 How to create an Online store with eStore Wordpress Theme Download eStore WordPress Theme from ElegantThemes

2.  Install eStore WordPress Theme

Now you can go into your WordPress control panel and install the WordPress Theme.  Do NOT unzip the eStore file.  You can upload the whole zip file to your WordPress control panel.

  • Login to your WordPress admin control panel
  • On the left navigation, click on ‘Appearance’, ‘Themes’
  • Click on ‘Install Themes’ tab
  • Click on ‘Choose File’, select the eStore.zip file
  • Click on ‘Install Now’
install ecommerce store wordpress theme estore 1 How to create an Online store with eStore Wordpress Theme Install eStore WordPress Theme in WordPress

3.  Activate eStore WordPress Theme

After install is complete, you will see this ‘Installing Theme from uploaded file: eStore.zip’ window.  You can activate, take a live preview of the WordPress Theme on your website.  If you do not want to activate the theme, you can simply click on ‘Return to Themes page’.

  • Click on ‘Activate’
install ecommerce store wordpress theme estore 2 How to create an Online store with eStore Wordpress Theme Activate eStore WordPress Theme

4.  Customize eStore WordPress Theme

You can change the Site title, tagline, colours, background image from the eStore customize feature.

  • In Manage Themes, Click on ‘Customize’
  • Enter in the Site Title, Tagline
  • Change colours and background image
  • Click on ‘Save & Publish’
manage ecommerce store wordpress theme estore 1 How to create an Online store with eStore Wordpress Theme eStore Click on Customize WordPress Theme

 

customise ecommerce store wordpress theme estore 1 How to create an Online store with eStore Wordpress Theme eStore enter in site title and tagline

 5.  Change the WordPress Permalinks

By default, WordPress uses web URLS which have question marks and lots of numbers which is not SEO friendly.   I would recommend to change your links to be the post link name.

  • On the left navigation, under Settings.
  • Click on ‘Permalinks’
  • In the ‘Permalink Settings’
  • Select ‘Post name‘ – http://www.dopies.ca/simple-post
  • Click on ‘Save Changes’
permalinks wordpress estore How to create an Online store with eStore Wordpress Theme Change WordPress Permalinks

 

permalinks wordpress estore 2 How to create an Online store with eStore Wordpress Theme Change permalinks to Post Name

 6.  Create a New Post (Product) – See NO Ecommerce stuff

So now I am finished installing the eStore WordPress Theme.  I searched through the theme and saw no ecommerce functionality.  I went to create a post to add a new product and almost quit using this theme.  Creating a new product only allowed me to add thumbnails etc.    Had no functionality about shipping, coupons, payments.  It only had:

  • Price
  • Product Description
  • Thumbnails
new product description ecommerce store 2 How to create an Online store with eStore Wordpress Theme eStore add new product – new post

7.  Download Simple WordPress Paypal Shopping Cart WordPress Plugin

Easily add a shopping cart with paypal checkout by downloading the Simple WordPress Paypal Shopping Cart WordPress plugin from the WordPress Plugin directory.

  • Go to http://wordpress.org/extend/plugins/wordpress-simple-paypal-shopping-cart/
  • Click on ‘Download Version”
  • Do NOT unzip the file
wordpress simple paypal shopping cart wordpress plugin How to create an Online store with eStore Wordpress Theme Simple WordPress Paypal shopping Cart

8.  Install & Activate Simple WordPress Paypal Shopping Cart Wordpress Plugin

Activate the Paypal WordPress plugin shopping cart.

  • Click on ‘Plugins’, ‘Add New’
  • Click on ‘Choose File’, Select the ZIP file from step 7
  • Click on ‘Install Now’
  • In the Window ‘Installing Plugin from uploaded file’
  • Click on ‘Activate Plugin’
install plugin paypal ecommerce plugin How to create an Online store with eStore Wordpress Theme Add New Plugin from ZIP file

 

install plugin paypal ecommerce plugin 2 How to create an Online store with eStore Wordpress Theme Choose Simple Paypal Shopping cart ZIP file to add new WordPress Plugin

 

install plugin paypal ecommerce plugin 3 How to create an Online store with eStore Wordpress Theme WordPress Simple Paypal Shopping Cart Activate Plugin

9.  In the Navigation, you should see the WP Shopping Cart

Now you have a WP Shopping cart where you can configure your payment, currency and shipping cost.

install plugin paypal ecommerce plugin 4 How to create an Online store with eStore Wordpress Theme WP Shopping Cart WordPress Simple Paypal Shopping Cart Plugin

10.  Download eShop WordPress Plugin from WordPress Plugins Directory

With eShop you can manage your orders, shipping, products, downloads, discount codes and more.  Download eShop WordPress plugin from the WordPress plugin directory.

  • Go to http://wordpress.org/extend/plugins/eshop/
  • Click on ‘Download Version’
  • Do NOT unzip the downloaded eShop file
eshop ecommerce wordpress plugin install1 How to create an Online store with eStore Wordpress Theme Download eShop WordPress Plugin from WordPress Plugin Directory

11.  Install & Activate eShop WordPress Plugin

Install and activate eShop WordPress plugin from the WordPress plugin directory.

  • Click on ‘Plugins’, ‘Add New’
  • Click on ‘Choose File’, Select the ZIP file from step 10
  • Click on ‘Install Now
  • In the Window ‘Installing Plugin from uploaded file’
  • Click on ‘Activate Plugin’
Screen Shot 2012 09 04 at 5.37.52 PM How to create an Online store with eStore Wordpress Theme Add new eShop WordPress Plugin

 

eshop ecommerce wordpress plugin install2 How to create an Online store with eStore Wordpress Theme Click on Activate eShop WordPress Plugin

12.  See all eShop functionality – in navigation etc

Now you will have eShop store management functionalities in your WordPress theme.  You will see a new ‘eShop’ link on the left navigation.

  • In the left navigation, click on ‘eShop’
eshop ecommerce wordpress plugin install3 How to create an Online store with eStore Wordpress Theme eShop WordPress Plugin in your eStore WordPress Website

Now you can enter in all your shipping, product and paypal information.  Visitors can use your eStore WordPress theme to purchase products.  This is a really cool them and now I will take the time to create my store to sell products.

Demo | Download | Features

Thanks,

Elaine

 How to create an Online store with eStore Wordpress Theme

Elaine

Elaine is the founder of CmsMind, an online blog providing Joomla and WordPress tutorials. Elaine lives in Toronto and when she is not online, she is either Marathon and Triathlon training or travelling and racing somewhere in the world. Find her also at: Save Money, Premium Themes and Templates, and at Webhosting Tips.

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{ 3 comments… read them below or add one }

Paola Garcia November 19, 2012 at 7:07 am

Hello Elaine,
Thanks for the tips! By any chance, would you know how to change the pictures for the “Featured products” so that it looks just like the demo page???

Thanks a lot!!!

Reply

Bruce Kitts December 5, 2012 at 4:34 pm

I have been trying to set up Estore and am totally disappointed in the way it has been marketed. I have built about two dozen sites with WordPress and I find that Estore is not at all intuitive. There is essentially no tutorial amounting to anything for this theme. It seems to get anything done you have to add css code. I have spent triple the amount of time I usually spend on a theme and I am not even close to being done. Even the support techs give wrong code to fix things. What a mess!

Reply

Elaine December 6, 2012 at 12:54 pm

Hi Bruce,
I’m sorry that you are having so much problems with the theme. Thanks for your feedback, hope your responsive will help other readers as well.
Regards,
elaine

Reply

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